Users may or may not understand the ramifications of choosing “Protect Mail activity,” as their Apple Mail experience won’t really change, but it should be clear that they’ll have greater control over their email data.įor email senders, however, MPP creates a cascade of privacy-related changes which impact the tools email marketers and developers rely on for both promotional and transactional emails. For users with multiple Apple devices, the choice they make the first time will sync across all devices sharing that Apple ID. Let’s look at Apple’s MPP from two perspectives: what the end user sees, and what’s going on behind the scenes that’s relevant to email senders.įor existing Apple Mail users, MPP is a simple opt-in they can choose when first launching Apple Mail in iOS 15, iPadOS 15, macOS Monterey, or watchOS 8. Time stamps (including those for open times).When toggled on, MPP prevents email senders from seeing a user’s tracking details, including: And it prevents senders from seeing if and when you’ve opened their email.” “Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. What is Apple’s Mail Privacy Protection? #Īpple’s Mail Privacy Protection (MPP) is a new set of features that allows users of the Apple Mail app or desktop email app to hide information about when, where, and how they open emails. Focus on metrics that are reliable and actionable.Why you should care about Mail Privacy Protection.When did Mail Privacy Protection go into effect?.

What is Apple's Mail Privacy Protection?.According to Litmus, Apple Mail pulls in more than 48% of email client market share, so the impact of this update will be widely felt.īelow, you’ll find everything you should know about Apple’s latest update, with a special focus on how it will impact email open tracking in the long run. And senders who currently rely heavily on open tracking and related strategies will need to pivot quickly.

This isn't exactly the end of email marketing as we know it, but senders will have less data about recipient behavior. With Privacy Protection, Apple is giving email recipients more control over what data they’d like to share with email senders. Apple’s Mail Privacy Protection has arrived, and it’s bringing major changes that anyone in the field of email marketing needs to know about.

Apple mail vs outlook ios